What is Thermo-Regulating Apparel?

OEL Thermo-Regulating Apparel is a brand new base layer clothing that will change the clothing industry forever. The clothing contains three separate technologies that make it greater than any other piece of clothing available on the market today: Heat Management, Odor Management, and Sweat Management. Check out our website if you want learn more...

Tuesday, February 8, 2011

OEL Structure Wear is now... OEL Thermo-Regulating Apparel!

Ladies and Gentleman,

We here at OEL have an important announcement to make, and if you decided to read the title before viewing the contents of this post, you may already know what I'm about to say.  OEL Structure Wear is now... OEL Thermo-Regulating Apparel!!  We also have found that "TR Apparel" rolls off of the tongue quite nicely.  Why the name change you might ask?  Let me tell you why...

Most importantly, the name OEL Structure Wear did not do a good enough job of explaining what our clothing truly provides to the wearer.  As you all should already know, our clothing proactively manages your body temperature... thus, OEL Thermo-Regulating Apparel obviously does a better job of explaining that proactive body temperature management.

The second and final reason we chose to change the name of this innovative, ground-breaking, technologically proficient clothing... is that the name Structure Wear is just way too boring.  With clothing this great, we needed a name that was just as great or better... OEL T.R. Apparel definitely fit that bill.

You can check out the new "TR" logo, and feel free to comment on what you guys think about the name change. Also, you can check out the updated website here... www.tr-apparel.com.

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